The nine screens in the Museum lobby are the initial entry points to the transitional experience produced by the Museum, which one could call a “non-event”—a preamble to the main visual consumption. This liminal trajectory incorporates the programmed infographics, the public architectural spaces, and the anticipating visitors in our sight lines. The “non-event” sets up an atmosphere of expectation in transit, through which our screen-conditioned, lifestyle-oriented, transient gazes turns us into unmitigated imitations of each other, not unlike the walk on airport walkways or the movement through vertical mall escalators. Read more
AUTHOR: FIA BACKSTRöM
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