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MoMA

AUTHOR: DAVID HART

Posts by David Hart
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April 29, 2011  |  Five for Friday
Five for Friday: Basketball and Art

Five for Friday, written by a variety of MoMA staff members, is our attempt to spotlight some of the compelling, charming, and downright curious works in the Museum’s rich collection.

Jocks and nerds don’t mix, in theory, but sports and art overlap more often than one might think. In the case of basketball, players such as Bill Russell paved the way by attending beat poetry readings and collecting art. Many current and recent players boast impressive art collections and are becoming more involved with the art world. Read more

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February 21, 2011  |  Counter Space, Tech
Today: A Live-Streaming Walkthrough of the Counter Space Exhibition

Nathaniel Longcope and Aidan O’Connor test out the live stream

As video-streaming technology becomes more ubiquitous, we’ve been antsy to try a walkthrough of an exhibition at MoMA. Department of Architecture and Design curator Juliet Kinchin and curatorial assistant Aidan O’Connor have been brave enough to be the first.

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Warhol Is Boring, and That’s Great

“I like boring things.” – Andy Warhol

As we prepared for the Andy Warhol: Motion Pictures exhibition, we struggled with how to create an online experience for the exhibition. Our colleagues in Graphic Design came up with a simple and elegant idea: a site where people could submit their own “screen tests” in the style of Warhol’s iconic works, and view others’ submissions. The site is live at MoMA.org/screentests. Read more

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August 20, 2010  |  Five for Friday
Five (and a Few) for Friday: I LEGO MoMA

The design collection at MoMA has some great items of cultural significance, including the beloved Lego brick. A while back, Christoph Niemann created a memorable version of iconic New York items in Lego. Niemann also created an illustration for MoMA.org last fall (here’s the blog post). The Lego has grown up quite a bit in the past few decades, and you can even get a Lego version of Fallingwater at the MoMA Design Store. Read more

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June 11, 2010  |  Marina Abramović, Tech
Analyzing Abramović

As is the case with most Web designers, producers, and graphic designers, I have an unhealthy attraction to infographics, whether it be the work of the Almighty Edward Tufte, the non-stop hit factory of The New York Times (here’s my all-time favorite), or the rich annual reports of Nicholas Feltron. Read more

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May 28, 2010  |  Behind the Scenes, Tech
Revenge of the “30 Seconds” Videos

The sequel is a notoriously dicey—though sometimes brilliant—film enterprise, be it Indiana Jones and the Temple of Doom, The Empire Strikes Back, or my personal favorite at the age of twelve, The Karate Kid, Part II. After the first round of 30 Seconds videos, in which MoMA staff and members created short videos with filmmaker Thilo Hoffmann, we invited Thilo back late last year. The results are in, and you can now see selected videos by staff and members. Read more

May 10, 2010  |  Events & Programs, Tech
PopArt Wins a People’s Voice Webby Award!

Congratulations to the teens from the MoMA Teen Voices Project for their hard work on the website PopArt, which recently won a People’s Voice Webby in the Art category. The Teen Voices Project (formerly the Youth Advisory Council), a group of sixteen students from New York City high schools, collaborated with MoMA Staff to design the interactive site.

Participants from the 2009-10 Youth Advisory Council

Faced with the challenge of creating an educational resource that other teens could use to engage with MoMA, the team started by learning about and analyzing existing interactive educational activities, websites, and technology-based communication projects. After countless debates on the purpose of education, the coolest parts of MoMA, and strategies to make MoMA more accessible to teens, the team identified a vision for their project: to create an online tool for people of all ages to interact with and respond to modern art, to reveal unexpected connections between works of art, and to trust in their own “gut” feelings about art. Read more

March 15, 2010  |  Marina Abramović, Tech
Live-Streaming Marina Abramović: Crazy or Brave?

“We want to live-stream a silent woman, sitting still in a chair all day for three months.”—Paraphrased from a meeting a few weeks ago, followed by the sound of my hand hitting my forehead.

Screenshot from performance by Marina Abramović, MoMA, March 9, 2010

Screenshot from performance by Marina Abramović, MoMA, March 9, 2010

Working in a department that interfaces with the Internet (home of zany fun like Is This Art? and my new favorite site Selleck Waterfall Sandwich), you get used to hearing a lot of unusual ideas getting presented as Things We Need To Be Doing Right Away. I guess I should be used to it by now, since MoMA is a museum that has in its collection an alleged can of poop. Read more

February 5, 2010  |  Design, Events & Programs, Tech
Meet Me: From Paper to Pixels

The Graphic Design and Digital Media departments work on the same floor in the MoMA offices, and though we may disagree on how many overhead fluorescent lights should be on (the correct answer is zero), we all enjoy getting the chance to work together. It’s not often that we get the chance to work on a project from its inception, so the Meet Me website was a unique opportunity.

Screenshot from the Meet Me site

Screenshot from the Meet Me site

Last week, Ingrid Chou explained the process of creating the lovely Meet Me publication. For the website, we worked with Ingrid and designer Sam Sherman (as well as the Education Department) to translate elements from the publication into a digital format. We also wanted to take advantage of some of the new features and frameworks we created for the MoMA.org redesign. Read more

January 15, 2010  |  Behind the Scenes, Tech
Time-Lapse Videos: The Joy of Watching Paint Dry and Tons of Steel Moving

The second half of the 2000s (is it too early to say that?) saw the rapid rise of online video (read a good summary here), and we’ve been actively experimenting here at MoMA. What started over three years ago as a small trial with myself, Zoe Jackson from the Marketing Department, a laptop, and a cheap miniDV camera has turned into a larger production—with a team drawn from MoMA’s Education, Marketing, Graphic Design, and Digital Media departments collaborating (in addition to all of our other day-to-day responsibilities). One of the most common types of videos we’ve produced are time-lapse videos of exhibition installations. Our first (shown above) was of Richard Serra’s sculptures being installed in the Sculpture Garden.

From a technical standpoint, the setup is pretty simple: an old PC laptop, an inexpensive piece of software to control a Canon still camera, a tripod, and a few power cords. It’s very easy to set up, move, or leave running overnight or over multiple days. The individual still images are then run through a QuickTime script or imported into Final Cut and compiled to create a kind of stop-motion film.

Time-lapse setup in the Marron Atrium (left), and on a shelf at the studios of ATTA Inc. (top right) for the fabrication of the topiary for the Tim Burton exhibition

Time-lapse setup in the Marron Atrium (left), and on a shelf at the studios of ATTA Inc. (top right) for the fabrication of the topiary for the Tim Burton exhibition

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