From left: Cards displayed in the lobby during phase 1. Photo by Martin Seck. Card scanner during phase 2. Photo by Tammy Shell

Last week, we launched version 2.0 of “I went to MoMA and…”, which began life as an impromptu experiment to see what would happen if we gave visitors an opportunity to share their experiences at the Museum—whatever those might be. Read more

Many people respond to our “I went to MoMA and…” prompt with words, whether they’re deep thoughts about the meaning of life or stories about time spent with family. But it’s only fitting that at an art museum, visitors would also react with images! Read more

A few weeks ago we posted a series of notes that visitors had left telling us about dates, kisses, and even marriage proposals taking place at MoMA, as you can see here. But museums aren’t just good for romance; they’re great places to go with family, whether you’re a parent bringing children or a teen escorting a grandparent. Read more

I find that the process of many design jobs is a journey between two extremes, both of which are usually to be avoided, but if you strike the right balance, you end up in some interesting places. Finding the graphic identity for the exhibition Counter Space: Design and the Modern Kitchen was a classic example. Read more