UNIQLO has had a long and fruitful relationship with MoMA, and through UNIQLO Free Friday Nights has helped advance the Museum’s mission by making art and design accessible to everyone. To celebrate its continued support of MoMA, this spring UNIQLO unveiled UNIQLO at MoMA, an assortment of T-shirts, tote bags, bandanas, and socks that feature artwork by world-renowned artists, including Andy Warhol, Jean-Michel Basquiat, Keith Haring, Jackson Pollock, and Ryan McGinness.
For this collection, UNIQLO has transformed beloved artworks found in MoMA’s collection—from Andy Warhol’s Campbell’s Soup Cans (1962) to Jackson Pollock’s splatter paintings—into expressive works of wearable art.
Andy Warhol and his Pop art peers upended the commonly understood distinctions between “high” and “low,” making art that blatantly celebrated consumerism and mass culture. In Campbell’s Soup Cans he quite literally reproduced an object of mass consumption. When Warhol first exhibited this series of 32 canvases in 1962—the number corresponds to the soup varieties Campbell’s sold at that time—each one was arranged on a shelf, like groceries found in a store.
With this tote bag and bandana, you can sport Warhol’s Pop art–icon in whichever fashion suits your personal taste. Sling the roomy tote over your shoulder to show off the full collection of soup cans neatly arranged just as the artist intended. Or tame your mane with a bold bandana brandished with a single serving of Campbell’s classic tomato soup.
These cotton t-shirts feature adaptations of powerful works from MoMA’s collection created during the most seminal period in Jackson Pollock’s career. Created in the early 1950s, the originals display layers of unruly lashings of ink on paper and capture the manic energy and ferocity of line that distinguished Pollock’s late work.
Always looking for a way to bridge the gap between the art world and the real world, Keith Haring once said, “My work in the subway was available to everyone and everyone was equal in ownership of it. It is almost a responsibility to continue that stance and make my work available to all kinds of people.”
Picking up on the astonishing graphic legacy Haring left behind after his short but prolific career, this collection reflects the artist’s philosophy that art should be available to all.
A native New Yorker, Jean-Michel Basquiat started his brief but influential career as a graffiti artist, and produced postcards and t-shirts before establishing his studio practice in the 1980s, finding fast fame at the age of 20. The UNIQLO at MoMA collaboration is inspired by the artist’s own use of the t-shirt as a vehicle for artistic ideas, and the enduring and widespread appreciation of his imagery.
UNIQLO at MoMA products—part of the MoMA Special Edition product collection and UNIQLO’s SPRZ NY (Surprise New York) project—is now available at all three of the MoMA Stores, at MoMAstore.org, and UNIQLO stores worldwide.