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MoMA

REBEL PHOTOGRAPHY: ROBERT HEINECKEN AS VISUAL GUERRILLA

April 25, 2014  |  Artists, Current Exhibitions
Rebel Photography: Robert Heinecken as Visual Guerrilla
MoMA_Heinecken_COVER

Cover of Robert Heinecken: Object Matter, published by The Museum of Modern Art, New York

Robert Heinecken: Object Matter, the first retrospective since the artist’s death in 2006, contains over 100 photo-based works created by Heinecken between 1962 and 1999. Heinecken was best known for working in the medium of photography and with manipulating images, but surprisingly, he seldom used a camera, instead utilizing existing materials such as books, popular magazines, television, and stock pornographic photographs. Heinecken translated photographic materials and processes, resulting in an eclectic array of work: sculpture, collage, transparency, and videograms, to name a few. By challenging the norms of both photography and commercial media, he was able to experiment within both forms and to create his own entirely original and stimulating works.

MoMA_Heinecken_PinUp

Robert Heinecken. V.N. Pin Up. 1968. Black-and-white film transparency over magazine-page collage, 9 × 7” (22.9 × 17.8 cm). Museum of Contemporary Art, Chicago. Gift of Daryl Gerber Stokols. © 2014 The Robert Heinecken Trust

Throughout his career Heinecken taught at various universities (Heinecken founded the photography program at UCLA) and was published in several journals and books. His writings are featured in a section of the exhibition catalogue. Ranging from 1960s to 1980, they clearly state his creative philosophies and approach to photography as a medium. From “Statements About Work,” c. 1963:

“An aspect of the work has to do with altering the literal/cultural meaning of existing public images by making minimal changes and additions. Using superimposition, juxtaposition and other contextual changes, I am functioning as a visual guerrilla.”

Heinecken transformed commercial magazines and images in order to give them fresh (and often controversial) meaning. In 1969, Heinecken began his project of subtly altering Time magazines and surreptitiously placing them back on newsstands and in dentist-office waiting rooms. By rejiggering aspects of the existing images and text, he created something entirely new and singular, at odds with its origin, a mass-circulated commercial periodical. Following Heinecken’s alterations, the content cannot be easily digested; it requires a second look and a second thought. His work both parodies the source material, but also earnestly understands it for what it is. Like many contemporary artists, he cited Marcel Duchamp as his hero, “because he took nothing seriously but everything seriously.”

Robert Heinecken. Figure in Six Sections. 1965. Gelatin silver prints on wood blocks, 8 1/2 × 3 × 3″ (21.6 × 7.6 × 7.6 cm). Collection Kathe Heinecken; courtesy The Robert Heinecken Trust, Chicago. © 2014 The Robert Heinecken Trust

Robert Heinecken. Figure in Six Sections. 1965. Gelatin silver prints on wood blocks, 8 1/2 × 3 × 3″ (21.6 × 7.6 × 7.6 cm). Collection Kathe Heinecken; courtesy The Robert Heinecken Trust, Chicago. © 2014 The Robert Heinecken Trust


Robert Heinecken. Cybill Shepherd/Phone Sex. 1992. Dye bleach print on foamcore, 63 × 17” (160 × 43.2 cm). The Robert Heinecken Trust, Chicago; courtesy Petzel Gallery, New York. © 2014 The Robert Heinecken Trust

Robert Heinecken. Cybill Shepherd/Phone Sex. 1992. Dye bleach print on foamcore, 63 × 17” (160 × 43.2 cm). The Robert Heinecken Trust, Chicago; courtesy Petzel Gallery, New York. © 2014 The Robert Heinecken Trust

Heinecken used the term “guerrilla” again in 1974, “I sometimes visualize myself as a bizarre guerrilla, investing in a kind of humorous warfare in which a series of minimal, direct, invented acts result in a maximum extrinsic effect, but without consistent rationale.”

The catalogue features an essay by MoMA Curator Eva Respini exploring the conceptual basis of his oeuvre, an essay exploring Heinecken’s technical methods by CCP Conservator Jennifer Jae Gutierrez, and a detailed chronology by MoMA Curatorial Fellow Drew Sawyer.

Download a free sample of the book here.

Robert Heinecken: Object Matter is on view now until September 7, 2014, in the Special Exhibitions Gallery on the second floor.

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