MoMA
January 8, 2010  |  Design
From the Archives, Part 1: Ivan Chermayeff

Posted by August Heffner, Design Manager, Graphic Design

As the days remain short and post-holiday gloom sets in, we wanted to spread some cheer from our latest trip to the archives.

Any creative rut can be cured by a quick dive into historic printed ephemera. The Museum Archives are quite extensive, and we’ll often use their finding aids before beginning on new exhibition or advertising projects. Recently we all took a trip to the archives to look through our department’s files

Below is a small sampling of work created in the 1960s by design legend Ivan Chermayeff and his firm Chermayeff & Geismar. Enjoy!

Chermayeff_Banners

Ivan Chermayeff, design for banners for The Museum of Modern Art

Chermayeff_OrderForm

Ivan Chermayeff, design for banners and membership order form for The Museum of Modern Art

Chermayeff_retail

Ivan Chermayeff, paper shopping bags for The Museum of Modern Art

Tags: From the Archives, Graphic Design, Ivan Chermayeff

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