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MoMA

ELLEN LUPTON INSPIRES A NEW KIND OF VISUAL LITERACY

December 11, 2009  |  Bauhaus, Design, Events & Programs
Ellen Lupton Inspires a New Kind of Visual Literacy

After nearly a month of visiting the Bauhaus 1919–1933: Workshops for Modernity exhibition, many of us throughout the Museum took away at least one powerful message: don’t be afraid to cross disciplines. The fearlessness, enthusiasm, and collaboration of the students and masters is apparent in the show’s work.

So, upon learning that design education legend and DIY hero Ellen Lupton would be running several workshops in the Bauhaus Lab series, our Graphic Design department decided not to make a poster for her visit, but rather to shoot and edit a video. Of course, stepping out of your area of expertise requires collaboration, so we teamed up with two of the Museum’s video experts: Beth Harris, Director of Digital Learning, and David Hart, Associate Media Producer. It was a humbling and exciting experience.

In the video, Lupton speaks of visual literacy as no longer meaning the ability to “decode” images, but rather as having the experience of creating and producing in a variety of mediums. It was reassuring to hear this as we stood behind a camera for the first time.

In any organization, cross-departmental collaboration is important. In a museum it’s a requirement. We realized that this kind of unsolicited collaboration is rare, but exciting. No one knows what the outcome will look like, and there’s the possibility of creating something new.

Comments

I used to work for the Lincoln Center Institute at Moma and I very much appreciate the approach the taken in this Ellen Lupton video.

I now teach at the University of Iowa in the art department. I teach “non-art” students a course in the elements of art. We do a lot of drawing.

Laura Young

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