December 4, 2009  |  MoMA Stores
MoMA’s Holiday Card Program
Robert Indiana. LOVE. 1967

A holiday card created by Robert Indiana (from his LOVE screenprint) was popular in the late 1960s.

Every year since 1954, we have introduced a new line of holiday cards created by artists and designers from around the world. MoMA’s holiday card program was initiated by the Museum’s Junior Council affiliate group, which was founded five years earlier as a way to “bring together a group of younger people who have…a desire to see the [arts] fostered soundly and liberally.” (The Junior Council subsequently evolved into MoMA’s Contemporary Arts Council.)

What the Junior Council started over fifty years ago has become the responsibility of MoMA’s Retail department, which has continued to develop the program every year since. Many well-known artists and designers have been commissioned to create MoMA holiday cards over the years, including Alexander Calder, Robert Indiana, Andy Warhol, Jim Dine, Ben Shahn, and Joseph Cornell.

For the 2009 selections, the Retail department met over several months to pare over three hundred entries down to the final group of twenty-seven new cards for this holiday season. A final selection was made from entries from as far away as Japan and as close as New York. As in previous years, we wanted to create a diverse collection of cards with a variety of themes, colors, interactive features, and construction techniques. In addition to new pop-up cards by Robert Sabuda and Matthew Reinhart, this year’s line also includes cards featuring Santa and Rudolph in a New York City taxicab, a skiing Santa, a penguin couple, a herd of reindeer, a group of snowmen decorating a tree, a pyramid of elves, and more. We also selected cards for celebrating Hanukkah, the New Year, and the general holiday season. And every holiday card purchase supports MoMA’s programs!

A&B Designs' Penguin Duo holiday card

A&B Designs' Penguin Duo holiday card


Happy Holidays!

Hi there!

As an artist who has had the honor of having a card included in MoMA’s holiday card collection (Leaping Stag/1998), I am wondering if you still have an open submission policy? And if so, what are the details?

I am still creating art, only now in the beautiful Hudson Valley near Hudson, NY. Looking forward to hearing from you!

Many thanks,
Cheryl Lickona

Are you accepting card design submissions, and if so, what is your procedure, please? Does it have to be holiday related?



I would like to see what there is to purchase for holiday cards. I can’t seem to find pictures of same except for this penguin pair. Is there a catalogue site? Can you sent me something with pricing? We are a law firm in West LA looking to make our holiday card choice. Thank you.

I would like to purchase some cards from you. How do I go about that.
Many thanks,

MoMA has produced my cards in the past (1990s). Does the holiday card program still accept submissions and if so, to whom should I send my fabulous dimensional designs?
Thanks, Marjorie Merena

I am interested in purchasing holiday cards. How do I go about doing that?
Thank you,

You can browse and purchase MoMA holiday cards at

From 1985-1994 MoMA used my “Red Sled” in your Christmas Card collection.
I would like to submit another design.
Please let me know the procedure.
Thank you.
Barrie Wyman

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