The Art and Technique of the American Commercial:
The AICP Show at MoMA, 2006

June 11 & 26, 2006

This fifteenth edition of the AICP’s annual program of award-winning commercials celebrates the collaborative craft involved in the making of small films of persuasion. It honors twenty-five categories, including direction, writing, performance, and cinematography, in the best in advertising of the previous year as judged by industry peer panels. The AICP Show demonstrates that informing, influencing, and selling may also be moving, surprising, and entertaining. Each year, The AICP Show is donated to MoMA’s archives.

Organized by Laurence Kardish, Senior Curator, Department of Film and Media.

The AICP Show at MoMA. 2006. USA. Program approx. 82 min.
Sunday, June 11, 5:00; Monday, June 26, 6:30. T2

top