The Hire
June 8, 2003
The Hire is a particularly successful and popular
example of branded entertainment. Over the past two years,
eight famous filmmakers have each directed a short film
starring a BMW car and an actor, Clive Owen, who always
plays the driver. The films can be accessed free on the Internet at www.bmwfilms.com.
Organized by Laurence Kardish with AICP (the
Association of Independent Commercial Producers). The Hire is presented
in association with RSA, USA Inc., Anonymous Content,
and Fallon Worldwide.
. Eight films produced by BMW of North
America: Ambush. John Frankenheimer; Chosen. Ang Lee;
The Follow. Wong Kar-Wai; Star. Guy Ritchie; Powder
Keg.
Alejandro González Iñárritu
(all 2001); and Hostage. John Woo; Ticker. Joe Carnahan;
Beat the Devil. Tony Scott (all 2002). Starring Clive
Owen. Digital projection.
Approx. 60 min.
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