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OMA in Beijing: China Central Television
Headquarters by Rem Koolhaas and Ole Scheeren
November 15, 2006–March 26, 2007
Architecture and Design Galleries
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This exhibition presents one of the most innovative architecture
projects under construction today. Scheduled to open for
the Beijing Olympics in 2008, the complex, which comprises
three buildings and a media park situated on a site east of
Beijing's Forbidden City, embodies a proposal for social and
urban change through a rethinking of the tall building. CCTV
is a private building that will have a uniquely public Visitor's
Loop, while its mirror image—TVCC, or the Television Cultural
Center—is a public structure housing a state-of-the-art broadcasting
theater, cultural facilities, and a five-star hotel.
The
international architectural partnership Office of Metropolitan
Architecture (OMA) won the competition for its design in
2002, and the project broke ground in 2004, with OMA partner
Ole Scheeren leading its design and execution.
The immersive installation explores the project's internal
complexity and richness, its integration of public and private
uses, and its structural innovation through an array of graphics,
renderings, and explanatory texts as well as large- and
small-scale models,many of them presented publicly here for
the first time. A selection of architectural drawings from MoMA's
collection will situate the project as one of the most visionary
undertakings in the history of modern architecture.
Organized by Tina di Carlo, Assistant Curator, Department of Architecture
and Design, and Alexandra Quantrill, Curatorial Assistant, Department of
Architecture and Design.

Pictured above:
OMA/Ole Scheeren and Rem Koolhaas. CCTVTVCC. View from Dong San Huan Road, Beijing (computer generated image). © OMA 2006
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