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The 1990s
witnessed a particularly vital and inventive period when the reciprocal
influences of artistic and commercial photography effected a clear
change in fashion photography. Fashioning Fiction in Photography
since 1990 tracks two of the key routes taken by contemporary
fashion photographers: the application of cinematic techniques,
as seen in the work of Cedric Buchet and Cindy Sherman, among others,
and the snapshot aesthetic, as exemplified by the photographs of
Nan Goldin, Juergen Teller, and others. In order to address the
concerns, desires, and realities of youth culture, photographers
and editors expanded the narrative of fashion photography to depict
lifestyles, rather than the clothes themselves.
All of
the photographs in the exhibition were commissioned by and reproduced
in fashion magazines or advertising campaigns. Fashioning Fiction
includes over ninety photographs by thirteen photographers and is
accompanied by an exhibition catalogue.
Organized
by Susan Kismaric, Curator, and Eva Respini, Assistant Curator,
Department of Photography.
The
exhibition is made possible by Banana Republic.
Generous support for the exhibition catalogue is provided by Carol
and David Appel.
The
accompanying educational programs are made possible by BNP Paribas.
Additional
funding is provided by the Council of Fashion Designers of America,
The Contemporary Arts Council and The Junior Associates of The Museum
of Modern Art, and Roark Dunn & Associates.
Special
thanks to Time Warner.
Pictured above:
Cedric Buchet. Untitled photograph
from Prada advertising campaign Spring/Summer 2001. Chromogenic
color print, 17 1/8 x 24 5/8" (43.5 x 62.5 cm). Courtesy the
photographer, Streeters USA, and Jousse Entreprise, Paris. ©
2004 Cedric Buchet
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