Claes Oldenburg. Pastry Case, I. 1961­62.
Enamel paint on nine plaster sculptures in glass showcase.
20 3/4 x 30 1/8 x 14 3/4". The Museum of Modern Art, New York.
The Sidney and Harriet Janis Collection. ©Claes Oldenburg

 

 
Dan Flavin. Barbara Roses. 1962­64.
Terra-cotta flower pot, porcelain receptacle with pull chain, and Aerolux Flowerlite.
8 1/2" high x 4" diameter. Courtesy Lance Fung Gallery, New York.
©1997 Estate of Dan Flavin/Artists Rights Society (ARS), New York

 
 
  VIII. The Mechanisms of Consumer Culture
 
  "I was looking for something that was the essence of nothing, and the soup can was it," Andy Warhol, in Mike Wrenn, Andy Warhol in His Own Words. London: Omnibus Press, 1991, p. 20.

The presentation of the object, so vital to such aspects of consumer culture as packaging and advertising, was of great interest to artists in the postwar period, particularly during the 1950s and ’60s. The Pop artists abandoned many of the established artistic conventions of the past, replacing them with mechanically reproduced, serially repeated, and prefabricated images, and chose as their subject the mythic representation of the consumer-tailored object. In the present exhibition, works by Roy Lichtenstein, Andy Warhol, and Ed Ruscha exploring the transformation of the commonplace object—a sneaker, a can of soup, a tin of Spam—into a commercially desirable commodity indicate the degree to which the still life is an evolving system of representation, closely related to changes in culture and society.