MoMA
Barbara Kruger. Rage + Women = Power, cover for Ms. magazine. January/February 1992
Barbara Kruger

Rage + Women = Power, cover for Ms. magazine

January/February 1992
Not on view
Medium
Photolithograph
Dimensions
composition and sheet: 10 3/4 x 8 3/8" (27.4 x 21.3 cm)
Publisher
Lang Communications, New York
Printer
Lang Communications, New York
Edition
mass produced
Credit
Purchase
Object number
SC728.1995
Copyright
© 2015 Barbara Kruger

Between the late 1970s and the early 1980s, Barbara Kruger, working as a graphic designer for popular magazines, gained recognition in the art world for photo-based images overlaid with blocks of text in a signature color scheme of black, white, and red. Her practice of culling and editing found photographs and of pairing them with phrases in provocative ways was informed by her interest in feminism and critical theory. These investigations into the seemingly innocuous and yet potentially insidious ways in which ideological messages infiltrate daily life by means of the mass media continue today, although she has more recently expanded her repertoire to include installations with video and audio components and oversized sculptures.

The techniques of photolithography and screenprint are ideally suited to Kruger's strategies of appropriation and replication of imagery from mass culture, and they are used throughout her work, whether large-scale and unique, or ephemeral and printed in thousands of copies. Her ephemeral works, which dramatically fulfill the democratic potential of printmaking to bring art to wide audiences, range from book, magazine, and compact disc covers to matchbooks, coffee mugs, and shopping bags. It is noteworthy that visual strategies she appropriated from the mass media have been returned to their sources on covers she created for such magazines as Newsweek and Esquire. In addition, countless graphic designers have adopted her visual style.

A rare example of her venturing into the area of the traditional limited edition is her illustrated book My Pretty Pony by Stephen King, part of an innovative project pairing artists and writers, established at the Whitney Museum of American Art. Unsurprisingly, the book is also available in a trade edition version for greater accessibility.

Publication excerpt from Deborah Wye, Artists and Prints: Masterworks from The Museum of Modern Art, New York: The Museum of Modern Art, 2004, p. 244
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Related links:
Outside North America: Scala Archives
North America: Art Resource

Image permissions

In order to effectively service requests for images, The Museum of Modern Art entrusts the licensing of images of works of art in its collections to the agencies Scala Archives and Art Resource. As MoMA’s representatives, these agencies supply high-resolution digital image files provided to them directly by the Museum's imaging studios.

All requests to reproduce works of art from MoMA's collection within North America (Canada, U.S., Mexico) should be addressed directly to Art Resource at 536 Broadway, New York, New York 10012. Telephone (212) 505-8700; fax (212) 505-2053; requests@artres.com; artres.com. Requests from all other geographical locations should be addressed directly to Scala Group S.p.A., 62, via Chiantigiana, 50012 Bagno a Ripoli/Firenze, Italy. Telephone 39 055 6233 200; fax 39 055 641124; firenze@scalarchives.com; scalarchives.com.

Requests for permission to reprint text from MoMA publications should be addressed to text_permissions@moma.org.

Related links:
Outside North America: Scala Archives
North America: Art Resource