Hans Hollein. Highrise Building, Sparkplug, project, Exterior perspective. 1964
Hans Hollein

Highrise Building, Sparkplug, project, Exterior perspective

1964
Not on view
Medium
Cut-and-pasted printed paper on gelatin silver photograph
Dimensions
4 3/4 x 7 1/4" (12.1 x 18.4 cm)
Credit
Philip Johnson Fund
Object number
438.1967
Copyright
© 2015 Hans Hollein
Department
Architecture and Design

The surreal juxtaposition of a giant sparkplug and a rural landscape is a deliberately provocative gesture. This fantastic collage registers Hollein's dissatisfaction with the architectural status quo of the early 1960s and invites speculations about the future of architecture. Declaring all forms of architecture, even the vocabulary of modernism, to be inadequate, Hollein drew upon the consumer products of science and technology to create images he believed appropriate to the times.

While Hollein's transformations of commonplace objects and the landscape in a number of photomontages have certain parallels with Pop art, he shared the larger concerns of polemical architects, such as his countryman Walter Pichler and members of the British group Archigram. The imaginary proposals for buildings, cities, and services made in the early 1960s by Hollein and other visionary architects anticipated the radical, often utopian, statements of the Italian groups Archizoom Associati and Superstudio toward the end of the 1960s, a decade that culminated in cultural upheavals throughout much of the world. By this time, however, Hollein was redirecting his focus. In interiors and buildings of the late 1960s and the 1970s, he included references to historical Viennese architecture while continuing to juxtapose the built and the natural landscape.

Publication excerpt from The Museum of Modern Art , MoMA Highlights, New York: The Museum of Modern Art, revised 2004, originally published 1999, p. 248

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Image permissions

In order to effectively service requests for images, The Museum of Modern Art entrusts the licensing of images of works of art in its collections to the agencies Scala Archives and Art Resource. As MoMA’s representatives, these agencies supply high-resolution digital image files provided to them directly by the Museum's imaging studios.

All requests to reproduce works of art from MoMA's collection within North America (Canada, U.S., Mexico) should be addressed directly to Art Resource at 536 Broadway, New York, New York 10012. Telephone (212) 505-8700; fax (212) 505-2053; requests@artres.com; artres.com. Requests from all other geographical locations should be addressed directly to Scala Group S.p.A., 62, via Chiantigiana, 50012 Bagno a Ripoli/Firenze, Italy. Telephone 39 055 6233 200; fax 39 055 641124; firenze@scalarchives.com; scalarchives.com.

Requests for permission to reprint text from MoMA publications should be addressed to text_permissions@moma.org.

Related links:
Outside North America: Scala Archives
North America: Art Resource