Ivan Chermayeff, Thomas Geismar. Pan Am Hawaii. 1972
Ivan Chermayeff, Thomas Geismar

Pan Am Hawaii

Not on view
Offset lithograph
42 x 28" (106.7 x 71.1 cm)
Gift of Pan American World Airways
Object number
Architecture and Design

The graphic design firm Chermayeff & Geismar has designed a wide range of public images: trademarks, advertisements, signs, sculptures, and even world's fair exhibitions. Its work revolves around the viewer, whose understanding and acceptance of an image's visual vocabulary are what make it a success. In these posters for Pan Am World Airways, cultural fantasies and ideals are projected through monumental imagery, presenting people and environments as distant objects of beauty. Rather than engaging with each country's everyday realities, the viewers of these images, potential travelers, remain aesthetic observers.

Gallery label from Here Is Every. Four Decades of Contemporary Art, September 10, 2008–March 23, 2009

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This record is a work in progress. If you have additional information, or have spotted an error, please send feedback to collection@moma.org.
This work is not on view.
Ivan Chermayeff has 96 works online.
Thomas Geismar has 92 works online.
There are 8,566 design works online.