Ivan Chermayeff, Thomas Geismar. Pan Am Hawaii. 1972
Ivan Chermayeff, Thomas Geismar

Pan Am Hawaii

1972
Not on view
Medium
Offset lithograph
Dimensions
42 x 28" (106.7 x 71.1 cm)
Credit
Gift of Pan American World Airways
Object number
68.1972
Department
Architecture and Design

The graphic design firm Chermayeff & Geismar has designed a wide range of public images: trademarks, advertisements, signs, sculptures, and even world's fair exhibitions. Its work revolves around the viewer, whose understanding and acceptance of an image's visual vocabulary are what make it a success. In these posters for Pan Am World Airways, cultural fantasies and ideals are projected through monumental imagery, presenting people and environments as distant objects of beauty. Rather than engaging with each country's everyday realities, the viewers of these images, potential travelers, remain aesthetic observers.

Gallery label from Here Is Every. Four Decades of Contemporary Art, September 10, 2008–March 23, 2009

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Image permissions

In order to effectively service requests for images, The Museum of Modern Art entrusts the licensing of images of works of art in its collections to the agencies Scala Archives and Art Resource. As MoMA’s representatives, these agencies supply high-resolution digital image files provided to them directly by the Museum's imaging studios.

All requests to reproduce works of art from MoMA's collection within North America (Canada, U.S., Mexico) should be addressed directly to Art Resource at 536 Broadway, New York, New York 10012. Telephone (212) 505-8700; fax (212) 505-2053; requests@artres.com; artres.com. Requests from all other geographical locations should be addressed directly to Scala Group S.p.A., 62, via Chiantigiana, 50012 Bagno a Ripoli/Firenze, Italy. Telephone 39 055 6233 200; fax 39 055 641124; firenze@scalarchives.com; scalarchives.com.

Requests for permission to reprint text from MoMA publications should be addressed to text_permissions@moma.org.

Related links:
Outside North America: Scala Archives
North America: Art Resource