Not on view
Graphic Design Firm
Hoefler & Frere-Jones
Digital typeface
Gift of Hoefler & Frere-Jones
Object number
© 2015 Hoefler & Frere-Jones
Architecture and Design
This work is not on view.
Tobias Frere-Jones has 4 works online.
Jonathan Hoefler has 4 works online.
There are 8,569 design works online.

Gotham is one of the most successful typefaces of the early twenty-first century. Originally inspired by the lettering on Manhattan's Port Authority Bus Terminal sign, it was designed after Frere-Jones conducted an extensive study of New York City's vernacular lettering. A distillation of the "letters of paint, plaster, neon, glass and steel that figure so prominently in the urban landscape," as the typographers have said, Gotham has a familiar quality even though it is newly designed. The letterforms are simple and straightforward—an engineer's idea of "basic lettering."

Gallery label from Standard Deviations, 2011

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