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On view  |  Painting and Sculpture II, Gallery 19, Floor 4
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Andy Warhol (American, 1928–1987)

Campbell's Soup Cans

Date:
1962
Medium:
Synthetic polymer paint on thirty-two canvases
Dimensions:
Each canvas 20 x 16" (50.8 x 40.6 cm)
Credit Line:
Partial gift of Irving Blum

Additional funding provided by Nelson A. Rockefeller Bequest, gift of Mr. and Mrs. William A. M. Burden, Abby Aldrich Rockefeller Fund, gift of Nina and Gordon Bunshaft in honor of Henry Moore, Lillie P. Bliss Bequest, Philip Johnson Fund, Frances R. Keech Bequest, gift of Mrs. Bliss Parkinson, and Florence B. Wesley Bequest (all by exchange)
MoMA Number:
476.1996.1-32
Copyright:
© 2014 Andy Warhol Foundation / ARS, NY / TM Licensed by Campbell's Soup Co. All rights reserved.

The Museum of Modern Art, MoMA Highlights, New York: The Museum of Modern Art, revised 2004, originally published 1999, p. 260

"I don't think art should be only for the select few," Warhol believed, "I think it should be for the mass of the American people." Like other Pop artists, Warhol used images of already proven appeal to huge audiences: comic strips, ads, photographs of rock-music and movie stars, tabloid news shots. In Campbell's Soup Cans he reproduced an object of mass consumption in the most literal sense. When he first exhibited these canvases—there are thirty-two of them, the number of soup varieties Campbell's then sold—each one simultaneously hung from the wall, like a painting, and stood on a shelf, like groceries in a store.

Repeating the same image at the same scale, the canvases stress the uniformity and ubiquity of the Campbell's can. At the same time, they subvert the idea of painting as a medium of invention and originality. Visual repetition of this kind had long been used by advertisers to drum product names into the public consciousness; here, though, it implies not energetic competition but a complacent abundance. Outside an art gallery, the Campbell's label, which had not changed in over fifty years, was not an attention-grabber but a banality. As Warhol said of Campbell's soup, "I used to drink it. I used to have the same lunch every day, for twenty years, I guess, the same thing over and over again."

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