This 14th edition of the AICP’s annual program of award-winning commercials celebrates the collaborative craft involved in the making of small films of persuasion. It honors 24 categories, including direction, writing, performance, and cinematography, in the best in advertising of the previous year as judged by industry peer panels. The AICP Show at MoMA, 2005 demonstrates that informing, influencing, and selling may also be moving, surprising, and entertaining. Each year, The AICP Show is donated to MoMA’s archives.

Organized by Laurence Kardish, Senior Curator, Department of Film and Media.

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