Dennis Rosario is MoMA’s Director of Retail Stores and Visitor Experience, leading visitor-facing teams across various front-line areas of the Museum. He joined MoMA in 2019, prior to the completion of the Museum’s expansion project, as an Associate Director leading MoMA Stores. In the summer of 2021, Rosario was promoted to Director of Stores, adding MoMA Design Stores on 53rd Street and in Soho to his purview. Prior to joining MoMA, he held store leader, senior manager, and district manager positions at retailers in the tech space, including Apple, Microsoft, T-Mobile, and Best Buy. He brings to MoMA his expertise in leadership development, change management, problem solving, relationship building, and operations management.